In practice here, at least in KL, both the listing agent and the showing agent are the same person, except that some owners would like to show the house themselves to the prospective buyer.
"The seller's listing agent helps determine the price of the home, suggests how to market the home, schedules advertising and open houses, shows the home to prospective buyers, and otherwise facilitates the sale. The showing agent works with buyers to show homes, contacts the listing agents, monitors the transaction, and, perhaps, helps to obtain financing. In most cases, the seller pays the sales commission that is shared by the two agents."
Extracted from the website of American Bar Association -- http://www.americanbar.org
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